Here’s the very first question that you need to ask yourself. How often do you opt-in to a list on a website...any website? Is your answer:

Often?

Occasionally?

Very rarely?

Next Question: Why do you opt-in to a list? 

(a) because you want the incentive gift that is being offered?

(b) because you want the information that you will receive?

(c) because you are really fond of getting a lot of emails from people you

     don’t know?

Final Question: Why do you think other people opt-in to lists?

(a)   They want the incentive gift that is being offered?

(b)   They want the information that they will receive?

(c)   They just really like getting lots of email from companies and individuals who are trying to sell them stuff?

The one thing that is important here is that opt-in lists are NOT made up of just names and email addresses. They are made up of real people who are very much like you. When emails are sent they are received in the inboxes of real honest-to-goodness live people.

Do you know a single solitary person who would deliberately allow their name and email address to be added to a list of names and email addresses that would be sold to anybody with the price to buy them? Me, either....and I know a few ditzy people...ditzy, yes, crazy, no.

A determined identity thief can get enough information with just a legitimate email address to accomplish his evil purpose. People know that. They do NOT give out their names and email addresses for the purpose of having them sold to others and they sure as heck don’t agree to it TWICE!

Do you want to know who might well give out their names and email addresses knowing that they are to be sold to others? I can tell you that. They are members of CAN-SPAM watch dog groups or those who are deeply involved in consumer protection or who want to report spammers and possibly collect the rewards.

The fact is that there is absolutely no such thing as an opt-in list that you can buy. The people who opted in did not opt-in to YOUR list. They opted in to someone else’s list.

Unless you can prove that the emails that you send are sent only to those people who have opted in to YOUR list, you are violating the CAN-SPAM act. Violations can cost you the big bucks.

Another shortcut that you might be offered by these Internet jungle natives is automated article submission soft ware. Now, let me be clear. Some of this automated article submission software can be of some help.

Submitting articles and ebooks to article banks and ebook repositories is one of the most time consuming of tasks. It is very tempting to look for a shortcut to this process

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