..........And Wild Promises Have you ever
seen those crazy advertisements for seminars or courses that say something
like, “I guarantee you that I can teach you how to get the number one spot in
Google search results!” That one really makes me want to laugh! It’s all in the
way an advertisement is worded, folks. You were NOT promised that you would
actually HAVE the number one spot in Google search results....only that you
would be taught how to GET the number one spot in Google search results. I can teach you
that right now in only one sentence. Get more clicks and have more links on the
Internet than your competitors. That’s pretty much it. The trick is HOW to get
more clicks than your competitors and HOW to get more links on the Internet
than your competitors. The devil is always in the details....those pesky little
details! There are many
tried and true techniques to raise your PR (PageRank) but even when you know
what all of those techniques are and are diligently applying all of them, the
odds against getting being number one in search results fall somewhere between
one and a snowball’s chance in hell. PageRank is one
of those things that you can just mention to a very seasoned, very
well-established REAL marketing guru and cause him to begin to drool
uncontrollably. It’s what every body works for and what every body dreams of. A PageRank of 7
is considered to be practically sacred ground. Nobody...but NOBODY can ever
guarantee to make you number one. Don’t believe it! Don’t buy into it! Yes, you do need
to learn all of the techniques and how to use them to increase your visibility
on the Internet. That information is actually available for free if you are
willing to look for it. If you aren’t
willing or are unable to seek out the free information on the Internet, you can
take courses, attend seminars, teleseminars or webinars that are given by
legitimate gurus on article and ebook writing and marketing, posting to blogs
and forums, banner exchanges, joint ventures and other techniques that can be
used to help you raise your PageRank and your visibility. None of these
legitimate gurus will ever promise to teach you how to be number one. They know
better. Yet another wild
promise that some of the unfriendly Internet jungle natives will make is, “I
will teach you how to get lucrative joint venture deals!” Hmmm....well there
really are lucrative joint venture deals out there on the Internet. There isn’t
any doubt about THAT fact....you getting them is another story. You will notice
that the advertisement doesn’t say that you will in fact HAVE a lucrative joint
venture deal if you take the course or whatever is being offered. It only says that
this (maybe) guru will teach you HOW to get one for yourself. The phrase,
joint venture, is another one that causes well-established Internet marketers
as well as brand new Internet marketers to get all shivery and weak in the
knees. Everybody knows that a joint venture is the fastest and easiest way to
make a lot of money, build a large opt-in list, to get established or become
better established in the Internet jungle. Like high search
engine rankings, joint ventures are the darlings of the Internet jungle. They
are the gold rings....the prizes most sought after....something everybody
wants.
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