The structure of an MLM scheme is a pyramid. The point is at the bottom and the structure grows larger as it progresses. Each ‘layer’ of the pyramid recruits the next layer which is larger than the one before it. Each layer is required to purchase inventory...this inventory is purchased from the underlying layer. Commissions are filtered down through the layers all the way to the bottom layer...or point. Eventually the pyramid collapses under its own weight. The top layer has the longest fall and stands to lose the most.

Ø      Ponzi schemes are illegal.

Ø      Pyramid schemes are illegal.

Ø      Many MLM schemes are illegal.

The people who promote these schemes are some of the sneaky snakes that live and unfortunately thrive on the Internet but they aren’t the only variety.

If you are out there doing business on the Internet you are visible. You are visible to your suppliers. You are visible to your customers. You are visible to your potential customers. You want to be visible to these people. You MUST be visible to these people. Sadly, you are also very visible to the sneaky snakes.

We’ve talked before about the CAN-SPAM Act and related rules and penalties but that doesn’t mean that there aren’t still spammers out there. There are laws against robbing convenience stores, too, but that still happens and so does SPAM.

These sneaky snake Spammers turn their spiders or robots loose to crawl through the Internet and harvest email addresses. Email addresses can be used many ways...one of them is identity theft.

You must make yourself available to your supplies, customers and potential customers but rather than post your email address on your website for the world to see...and the Spam spiders to find...it is better to embed your address in a graphic or to use contact information that is web based and does not publish your email address.

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