They tell you that, even if you are young and aren’t well established financially or even if you have had credit difficulties in the past, THEY know that you are an honest person and they are willing to help you because you are such an honest person. You will see the word, ‘honest’ repeated often in these advertisements.

You are told that you can get a home equity loan even if you don’t have any equity in your home. You are told that you can get a credit card with a really high spending limit no matter what your credit history is.

These offers are most often Ponzi schemes (which we will discuss later) or they are an attempt to get your personal information for the purpose of identity theft.

Oh, My!

You DESERVE our help! Somewhere inside all of us mere mortals there is a little place that tells us that we really ARE deserving of the better things in life. That is just a fact of human nature and one that can be used as bait by the Internet jungle critters to lure you into their traps.

Not always, but certainly most of the time, people do get what the deserve. If you work hard and long you will most likely succeed and if you don’t, you most likely won’t. But we aren’t born DESERVING anything. We make our own luck and we build our own success. This is another bait that the Internet critters use to trick you. Don’t take the bait.

Sometimes this bait is used to lure you into making risky investments. Many times the Internet jungle animals believe that because you are in business for yourself, you must have a ton of disposable income and they want to get their greedy little hands on some of it. So they place advertisements that tell you that you DESERVE to participate in the LIMITED offer. The offer is only limited by the number of people who actually take this bait.

A lot of these offers that are made because you are so deserving of them are pushing off-shore bank accounts or land in foreign countries. Many are MLM or Ponzi schemes.

Some of these offers are for free goods or services. After all, you DESERVE to get stuff for free. The offer will be a membership in a ‘buying club’. Of course, there really are many legitimate buying clubs that really do offer great discounts on brand name merchandize. There offers will not, however, arrive in your inbox unsolicited. Oh, My!

You can be NUMBER ONE! Okay, who doesn’t want to be number one? There is a tiny little problem, however. There is only ONE number one spot and only one person or company can occupy that position. Promising to make you number one is very good bait.

When you see advertisements that guarantee you the NUMBER ONE spot in Google search results, stop just a minute and think about that promise. How many number one spots are there? There is ONE...so how can this company promise to make everybody number one and deliver on that promise? Answer: they can’t deliver. They can, however, collect a lot of money for themselves. 

If that amazing offer appeared in your inbox, you can bet your bottom dollar that it is part of a mass mailing that went out to hundreds of thousands of other people just like you. If you see an advertisement for such an offer, you don’t think that it was placed just for you, do you? How many people do you think will see the same advertisement?

Here are the hard cold facts about rankings in Google search results (or rankings in any search engine results for that matter). The top Internet marketers, the guys and gals who really do make tons of money marketing on the Internet, struggle

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